If you haven’t heard yet because your phone isn’t permanently glued to your hand like some people (OK, fine—me), Kim Kardashian unveiled a new platinum blond hair color today. And, well, it looks pretty fantastic on her. In fact, it’s the very best shade of blond we’ve seen the natural brunette go for yet. As proof, let’s take a quick trip down “Blond Kim” memory lane.

After flirting around with wigs, in 2009 she took the plunge and went Jennifer Aniston dark blond.
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She quickly went back to brunette, but she missed the lighter shade and went ombre in 2013.
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But none of these blonds were are bright, light, white, and full of pow as her latest shade of platinum:
kim-kardashian-platinum-blond-hair-color-retrospective

Who knew the dark-haired beauty would look so incredibly fantastic with white hair? You’d think the snowy shade would wash out her completion, but it doesn’t at all. If I had put money down on this I would have lost a bet. She just looks hot.

I say she saved the best for last in the blond department. The platinum creates a really striking contrast to her dark features and makers her look like a futuristic Barbie doll. Agree or disagree?