British makeup artist (with over a million Youtube viewers) Lisa Eldridge has just been named creative makeup director at Lancôme.


Eldridge actually started her career at Lancôme—she worked as a beauty adviser at the brand’s Harrods counter. Then in 2009 she started a blog that become wildly successful, she worked on many famous faces, and now she’s back home at the makeup house where she started. It’s a total full circle.

She’ll be developing products, working on limited editions, and creating how-tos for, so watch for her stamp to show up all over the brand in the coming months. Here she is announcing the news herself—and explaining the impact it’ll have on her blog: